Top Social Apps on Android in Uruguay: Q4 2024

In the fourth quarter of 2024, the top social apps on the Android platform in Uruguay exhibited varied performance trends in terms of downloads, revenue, and active users. According to data from Sensor Tower, here's a closer look at how these apps fared.

TikTok - Videos, Shop & LIVE showed a fluctuating revenue pattern, peaking at approximately $14.2K in mid-November. Downloads rose steadily towards the end of the quarter, reaching a high of about 10.4K in late December. Active users increased consistently, starting from around 465K in early October and culminating at 515K by the end of December.

Threads experienced a gradual decline in weekly downloads from 8.3K at the start of the quarter to 5.2K by the end. However, active users saw a resurgence in late December, climbing to 285K from a low of 251K in mid-November.

Instagram maintained a stable revenue stream, with a peak of $3.8K in late November. Download numbers showed an upward trend towards the end of the quarter, peaking at 7.6K in the week leading to Christmas. Active user numbers remained strong, closing the year at 834K, up from 786K at the quarter's start.

Facebook experienced a modest revenue peak of $1.4K in mid-October, with downloads reaching their highest at 6.7K in late December. Despite fluctuations, active users remained robust, ending the quarter at 700K.

Instagram Lite saw its downloads peak at 5.6K in late December. However, active users showed a declining trend, starting at 23.9K in early October and decreasing to 14.2K by the end of the quarter.

These insights provide a snapshot of the social app landscape in Uruguay. For a more detailed analysis, visit Sensor Tower for comprehensive data insights.